Our Story

Prima de Sur is a sister brand connecting the beauty of Patagonia, Chile with the energy of New York City, rooted in our California upbringing. Christina lives in Patagonia, while Lauren calls NYC home, and together, we share a passion for discovering and creating one-of-a-kind pieces for those who value craftsmanship and beauty.

Our current collection of decor and accessories is handmade in Chile, where we work closely with local artisans who infuse their work with tradition and care. As we grow, we’re excited to expand our offerings, with Prima Vintage launching this Winter to bring timeless vintage treasures into our world.

At Prima de Sur, we celebrate the art of slow living and the beauty of cultural connection—and we’re so thrilled to share this journey with you.